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World Cup Bonanza (KAD)

Kofi Adu Domfeh/Luv 99.5Fm Ghana/Twenty Ten

Location: Johannesburg, South Africa

AUDIO: Economic benefits of FIFA World Cup.

The 2010 FIFA World Cup has been acclaimed the tournament for Africans. The South African government has invested almost US$4 billion in infrastructure development in preparation to host the biggest soccer event in the world. Analysts believe the economic benefits to the African country may be felt in the medium to long term. Beyond the pride of hosting the soccer fiesta for the first time on African soils, how are ordinary Africans benefiting from the game?

Twenty Ten reporter, Kofi Adu Domfeh, has been finding out the immediate economic impact of the World Cup on ordinary South Africans and other African nationals.

Sfx:… fun park cheers (play and fade out)

Link 1: This is the mood at the Innesfree Park in Johannesburg, where thousands of soccer fans have converged to experience the 2010 World Cup fever. The feeling here is awesome and the excitement apparently goes beyond the teams playing on the pitch. This very day, long queues are formed at the food and drink stands as these fun-lovers attempt to have a taste of what’s cooking. And this caterer knows exactly what people want to eat.

Cue In : “My name is Dora… I’ll be rich”.

Link 2: Dora is certainly not the only excited one. Now, just across the street, commuters who are jammed in traffic have their car windows bombarded with soccer paraphernalia, including flags, shirts, the vuvuzela and more. If these guys had their way, the soccer moments should always stay in South Africa.

Cue In: “My name is Chumoka…I’m very excited”.

Link 3: South Africans are surely not the only beneficiaries in this World Cup bonanza. These nationals from West Africa say there has been a remarkable increase in patronage of goods and services, especially for the fashion sector.

Cue In: “My name is Vivian…we’re taking advantage”.

Link4: Ranger is also from Mozambique and he has imported hand-made African artefacts from the South-eastern Africa country to sell to soccer fans here in Pretoria. For him, there are good prospects and he expects sales to shoot up.

Cue In: “We’re selling bags…opportunity to get money”.

Link 5: However, not all sectors are experiencing a boom in operations. Lara is a Nigerian student who supplies hair products to salons in Pretoria’s central business district. For her, the beauty industry has yet to record an increase in patronage.

Cue In: “Life I hear from…as a black person”.

Link 6: The national economy of South Africa may not in the short term derive direct benefits from its huge investment in the 2010 World Cup, but this historic tournament should offer great opportunities for the many ordinary Africans who love to be part of the game in any way.

Sign out: Kofi Adu Domfeh reporting for the Twenty Ten project here in Pretoria, South Africa…

Sfx… cheer song plays and fades out.

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